The New Cooler Arrives
Amidst all the usual chaos in the shop,the much awaited Cooler arrived!!! It was like christmas all over!!
At the last minute I had decided to have her branded and this was really a good idea. She looks fabulous!
After about an hour of heaving and lifting, aided by all the man muscle in the complex, the security gaurds, the hair dressers and the folk that delivered the cooler………….thanks guys!!……….we finally had her in her designated position. She weights close to a million tons! …………..I didn’t dare tell anyone at the time, but I knew she had to be moved. We were far too exhausted and our beautiful glass mosaic floor was suffering. Even though we were pushing her on top of thick card board padding, the coaster wheels still left a path of crushed glass in their wake!
There was no doubt in my mind she had to move though, ………after we recovered, and with a better plan to protect the floor……….
Nevertheless, as soon as we were allowed, we switched her on and loaded her up…………………she has achieved everything we were looking for, better visibility, more volume capacity for less floor space (she has five shelves and is taller than our other fridges) more economical (being commercial in nature rather than domestic as our other fridges, also due to the door system….sliding glass doors) and she just looks majestic if one dare say that about a cooler. Being branded she also improves the aesthetics of the shop…………………………I’m still not convinced about her position and know she has to be moved………………….another day, another plan. …………..Meanwhile I intend for her to look unlike any other cooler in town. To achieve this we need to encourage our suppliers to start value adding, and packaging thus creating their own product identities……………….first start, the cheese guys…………the mozarella and ricotta…………..watch this space!




